Blog Post 6: Where is my audience? Sunday, Sep 18 2011 

Given that my area of interest IS rather niche, I found it difficult to find some stats and figures on the tea enthusiast population. But I have found some interesting analyses about online news and niche sites in general. Last week, The New York Times stated that online users are shifting to niche sites to get their fill of news, mainly because they are getting exactly what they are looking for.

    “as news surges on the Web, giant ocean liners like AOL and Yahoo are being outmaneuvered by the speedboats zipping around them, relatively small sites that have passionate audiences and sharply focused information.”

Nevertheless, it’s hard to ignore  the popularity of Facebook. How many of these niche sites employ the marketing effectiveness of Facebook and Twitter, I’m not sure. But the 2009-10 Communications Report from the Australian Communications and Media Authority shows that the use of Facebook is not slowing down.

“In terms of the individual sites identified, Facebook continues to dominate the social networking/UCG market in Australia and also overseas, in markets such as the UK and the US. Collectively, 121.3 million persons accessed Facebook in the US, UK and Australia during June 2010 (6.8 million in Australia).”




My time in the Twittersphere Monday, May 16 2011 

obtained via

I’ll be honest – when I first set up a Twitter account nearly a year ago now, I didn’t like it. It just didn’t grab me. I only knew a small number of people who had a Twitter account, and following a selection of politicians, comedians and celebrities was not as exciting as I’d hoped it to be.

It wasn’t until earlier this year, in my Advanced Broadcast Journalism unit, that I discovered the major drawcards of the social media site.

The main idea I needed to get out of my head was that TWITTER IS NOT FACEBOOK. I needed to realise that Facebook is for sharing and connecting with the people I already know personally, whilst Twitter is for sharing and connecting with the people outside of my peer group, such as journalists, politicians, academics and even some celebrities (who, by the way, are not as interesting in tweet form as one might think). (more…)