As I’m sure many of you have noticed, lately there has been a lot of appreciation for the afternoon tea culture. What first began in the mid 19th Century as a basic cup-of-tea-and-a-bite-to-eat between lunch and dinner, soon after became an elegant social occasion, thanks to Anna Maria, wife of the seventh Duke of Bedford. And while this quaint social custom has died out a little with the rise of the digital age, longer work hours, and the popularity of coffee, it has seen a resurrection amongst gaggles of females aged between 25 and 45. And did you know that tea production in India began around the same time (1839), while still under British rule? Coinkidink? I’m not sure, but it certainly kept the gentry’s taste for tea happy.

Fortunately (or unfortunately, depending on how you look at it), elaborate hats needn't be worn at today's outdoor tea gatherings

Over the next 14 weeks or so, I will be researching more about this topic of the tea culture, and whether such a publication is viable or needed. I will be looking at what is already around for tea enthusiasts to look at, what I could offer in a publication, some facts and figures on the current media market for this niche topic, and asking the question – “Is this topic TOO niche?” So stay tuned to hear what I’ve learned!

In the meantime….